Plant Profile: Catharanthus roseus

Madagascar Periwinkle is a resilient, herbaceous perennial that can grow up to 4 feet tall, often treated as an annual due to its sensitivity to cold. This plant thrives in various conditions, including dappled shade and different soil types. Its flowers feature a slender tube with five spreading lobes, available in shades of rose-pink, white, or white with a reddish center. Blooming from July to September, it continues to flower until frost sets in. During its blooming period, it produces fruits that resemble a "V" shape, making it easily recognizable. The plant is noted for its glossy leaves and ability to bloom even under heat stress.

For optimal growth, Madagascar Periwinkle should be planted in full sun or partial shade, in moist, well-drained soil. While it favors acidic conditions, it can adapt to a variety of soil types as long as drainage is adequate. Seeds can be sown in March when temperatures are warm, with transplanting occurring in early June. This plant does not require pinching or deadheading and is commonly used as ground cover in garden beds, as well as for borders and bedding.

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